PHE encourages drinkers to take a break from alcohol as many admit they need a break as festive season hits peak on ‘Booze’s Black Friday’.
A new Public Health England (PHE) campaign urges drinkers to take a break and have a Dry January in light of the fact that:
- Booze Black Friday is the biggest drinking day of year, with more alcohol set to be sold tonight than on any other night and emergency services on high alert
- Brits make 165 million trips to bars, pubs and clubs in December, spending £2.31 billion on alcohol in these outlets alone – with far more spent in shops
- 2 in 5 (40%) of those who drink more than they usually would over the festive break admit that excessive festive drinking makes them feel in need of a break from alcohol
Tonight marks one of the biggest drinking days of the year, but new figures from PHE and Alcohol Concern show that 2 in 5 of us, who drink more than usual during the festive season, feel they need a break from alcohol. Last year’s Friday before Christmas saw sales of alcohol rise in Britain’s pubs, clubs, restaurants and hotels by 142% – and this does not take into account that the majority of alcohol sales are from shops. Despite feeling ready for a break, social pressures mean many will continue to drink and:
- more than half of us (53%) drink alcohol over the Christmas period even when we don’t necessarily want to
- of those that drink more than they usually do over the festive season, 1 in 4 (27%) agree they feel guilty for drinking more and nearly a third (30%) agree that they feel run down as a result of drinking
- 1 in 5 (21%) of us are tired of drinking alcohol by Christmas Eve
People are being encouraged to take a break from booze and to consider having a Dry January in the New Year to reset their drinking habits. Research carried out earlier this year showed 67% of participants had sustained reduced levels of drinking 6 months after completing Dry January.
To sign up for Dry January and register for tips and tools to make the most of the month, people should visit www.dryjanuary.org.uk.